Media/Music Mag Terminology

• Masthead - The name and logo of the magazine.
• The Lead - The introductory paragraph of an article. Usually written in bold/capitals.
• Body Copy - Is the text of your written articles. use correct features in body copy e.g. font, font size. Usually written in columns. 
• Serif Font - Fonts like: Times New Roman, or Courier which have little bars (serifs) on the end of letters.
• Sans Serif Font - Fonts like Arial which do not have Serifs on the end of letters.
• Drop Capitals - A really big letter which usually starts off the Article.
• Cross Head - Small sub-heading used to split up large blocks of text.
• White Space - White parts of the page other than text or pictures.
• Mode of Address - How the magazine talks to the audience.
• Sell Lines - Text on the cover that helps sell the magazine to the audience.
• Banners - Text which usually stands out because it is on a coloured background.
• House Style - Magazines distinctive design that separates it from competitors.
• Borders - The gaps at the edges of a page.
• Gutters - The gaps between columns of text.
• Leading - The space between lines of text.
• Kerning - The space between letters.
• Strap Lines - A smaller headline, printed above the main headline.
• By-Lines - Name of the person who wrote the article.
• Picture Credits - Who took the picture, where did it come from.
• Anchorage - The way in which text helps to pin down the meaning of a picture and visa versa.